The results of an overwhelming majority of social media endeavors are not measured. The piece goes on to explain some of ways and means one could use in getting the measurement bus rolling. There’s an embedded video here on social media ROI; sections on goal setting, analytic metrics, Twitter sentiment analysis and social media product suites. It ends with a “how to” guide on making that data usable.
HOW TO: Measure Social Media ROI
Tuesday, October 27th, 2009The results of an overwhelming majority of social media endeavors are not measured. The piece goes on to explain some of ways and means one could use in getting the measurement bus rolling. There’s an embedded video here on social media ROI; sections on goal setting, analytic metrics, Twitter sentiment analysis and social media product suites. It ends with a “how to” guide on making that data usable.
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