Surveys can provide unique input from prospects as well as customers. Consider using surveys in lead-nurturing programs to maintain relationships and drive customized offers. B2B marketers can use this new information to categorize leads and determine next steps for each.
Click to continue reading “Using survey tools to impact the lead-nurturing process”
Direct marketing is supposed to be all about reaching out and touching customers and prospects in a dynamic way, as well as managing one-on-one relationships with target individuals through to conversion or actual deals.
Click to continue reading “Customer-centricity: Do marketers really get it?”
I don’t think I’ve been to a conference lately that didn’t have a mention of Twitter and its effect on service teams everywhere. Frank Eliason from Comcast, Tony Hsieh from Zappos, and their teams, as well as a number of other great examples are …
Click to continue reading “Service Economics in a “Something Failed to Go Right” World”
I was asked to write a response to this question, “In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective.” Read ClickInsights: What ROI metric…
Click to continue reading “Lead generation metrics should emphasize opportunities not just leads”