Archive for the ‘direct marketing’ Category

Using survey tools to impact the lead-nurturing process

Tuesday, October 27th, 2009

Surveys can provide unique input from prospects as well as customers. Consider using surveys in lead-nurturing programs to maintain relationships and drive customized offers. B2B marketers can use this new information to categorize leads and determine next steps for each.

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Customer-centricity: Do marketers really get it?

Tuesday, October 27th, 2009

Direct marketing is supposed to be all about reaching out and touching customers and prospects in a dynamic way, as well as managing one-on-one relationships with target individuals through to conversion or actual deals.

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