Archive for the ‘demand generation’ Category

Service Economics in a “Something Failed to Go Right” World

Tuesday, October 27th, 2009

I don’t think I’ve been to a conference lately that didn’t have a mention of Twitter and its effect on service teams everywhere. Frank Eliason from Comcast, Tony Hsieh from Zappos, and their teams, as well as a number of other great examples are …

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Posted in B2B marketing, Online Lead Generation, Rss, demand generation, digital body language, lead nurturing, sales and lead | Comments Off

Lead generation metrics should emphasize opportunities not just leads

Tuesday, October 27th, 2009

I was asked to write a response to this question, “In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective.” Read ClickInsights: What ROI metric…

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Posted in InTouch, Online Lead Generation, Rss, b2b, brian carroll, complex sale, demand generation, lead generation, lead management, lead nurturing, marketing, sales leads | Comments Off