Have you been writing and submitting your free reprint articles for quite sometime now
If so, how is your reprint rate doing
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May 29th, 2010 (No Ratings Yet) Loading ...Free Reprint Articles That Will Interest Publishers - 4 Tips
May 29th, 2010Have you been writing and submitting your free reprint articles for quite sometime now
If so, how is your reprint rate doing
Click to continue reading “Free Reprint Articles That Will Interest Publishers - 4 Tips”
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May 29th, 2010Have you been writing and submitting your free reprint articles for quite sometime now
If so, how is your reprint rate doing
Click to continue reading “Free Reprint Articles That Will Interest Publishers - 4 Tips”
(No Ratings Yet) Loading ...Using survey tools to impact the lead-nurturing process
October 27th, 2009Surveys can provide unique input from prospects as well as customers. Consider using surveys in lead-nurturing programs to maintain relationships and drive customized offers. B2B marketers can use this new information to categorize leads and determine next steps for each.
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(No Ratings Yet) Loading ...Customer-centricity: Do marketers really get it?
October 27th, 2009Direct marketing is supposed to be all about reaching out and touching customers and prospects in a dynamic way, as well as managing one-on-one relationships with target individuals through to conversion or actual deals.
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(No Ratings Yet) Loading ...Service Economics in a “Something Failed to Go Right” World
October 27th, 2009I don’t think I’ve been to a conference lately that didn’t have a mention of Twitter and its effect on service teams everywhere. Frank Eliason from Comcast, Tony Hsieh from Zappos, and their teams, as well as a number of other great examples are …
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(No Ratings Yet) Loading ...Lead generation metrics should emphasize opportunities not just leads
October 27th, 2009I was asked to write a response to this question, “In what ways have metrics evolved with the increase in digital B2B marketing? Suggest one ROI metric that you have found to be very effective.” Read ClickInsights: What ROI metric…
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(No Ratings Yet) Loading ... (No Ratings Yet) Loading ...National Public Media’s New CEO Has Tech/Ad Background
October 27th, 2009
LOS ANGELES (AdAge.com) — Public broadcasting sponsors have a new name to add to their Rolodex. Stephen Moss is the new CEO of National Public Media, the corporate sponsorship firm for National Public Radio, PBS and WGBH, taking the reins for departing CEO Robert Williams, the founder of National Public Broadcasting who retired in June.
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(No Ratings Yet) Loading ...Newspaper Websites Attract 74 Million Visitors In Q3
October 27th, 2009An average of 74 million people visited newspaper websites in the third quarter of 2009, representing 38 percent of all Internet users, according to a custom analysis by Nielsen for the Newspaper Association of America (NAA).
Newspaper website visitors generated more than 3.5 billion page views during the quarter, spending 2.7 billion minutes browsing the sites over more than 596 million sessions.
The NAA says there are higher levels of subscribers keeping subscriptions, with subscriber “churn” falling dramatically to 31.8 percent in 2008, compared with 54.5 percent in 2000.
The higher retention rate among subscribers could be due to the fact that in 2008, 92 percent of newspapers offered a discount for participating in a recurring payment plan; 38 percent of new subscriptions were sold on a recurring payment plan while only 28 percent were sold with no initial payment required.
In addition, 32 percent of newspapers priced their daily edition at 75 cents at the end of 2008 (vs. just 2 percent in 2006), while the average seven-day, home-delivery weekday rate rose 8.6 percent at the same time newspapers are increasing retention
“Newspaper publishers continue to aggressively reinvent their business models, leveraging trusted brands to attract a growing and sophisticated audience in the digital space,” said NAA President and CEO John F. Sturm. “At the same time, industry executives have adopted smarter circulation strategies that are growing circulation revenues even though paid circulation numbers are lower.”
“This places the focus where it belongs: retaining core readers who deliver maximum value to advertisers while harnessing digital platforms to broaden our medium’s audience and position us strongly for the future.”
Related Articles:
> Twitter Bigger Than Newspapers in the UK
> Can New Media and Old Media Get Along?
> Can SEO Help Save the Publishing Industry?
> The AP’s Battle For Relevance In A Decentralized Universe
> Americans’ Trust Of News Media At New Low
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HOW TO: Measure Social Media ROI
October 27th, 2009The results of an overwhelming majority of social media endeavors are not measured. The piece goes on to explain some of ways and means one could use in getting the measurement bus rolling. There’s an embedded video here on social media ROI; sections on goal setting, analytic metrics, Twitter sentiment analysis and social media product suites. It ends with a “how to” guide on making that data usable.
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